New nikewomen Store To Open At South Coast Plaza

Press Release: for immediate release

Beaverton, Ore. (23 April, 2004) – Nike, Inc. announced today it will open its new nikewomen store at the South Coast Plaza shopping complex in Costa Mesa, California. The store is scheduled to open in July 2004.

Totaling almost 6000-square-feet of premier retail space, the South Coast Plaza store will be designed as an interactive experience where female consumers provide feedback on style, design and performance of Nike products. The insights from the store based on the consumer feedback will ultimately be used to develop products that meet the high expectations and active lifestyles of today’s women.

“Nike has been at the forefront of cultivating the relationship between women and sports,” says Elliott Hill, Vice President and General Manager for Nike US Retail. “The new store at South Coast Plaza will provide Nike another outlet to build new relationships and foster existing ones. It will offer women expert customer service, high-performance athletic wear, along with a complete assortment of Nike apparel, footwear and accessories designed for women.”

About Nike
Nike, Inc. based in Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan®, which designs, markets, and distributes fine dress and casual shoes and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.